My Favorite Jozi Coffee Shops: Loof Coffee in Norwood

This post, featuring Loof Coffee, is the seventh in an occasional series about my favorite coffee shops in Joburg.

Many years ago I wrote a blog post called Norwood: Almost as Awesome as Melville. I continue to stand by my proclamation that Norwood is the second-coolest Joburg suburb. But that old post has become woefully out of date.

So I recently took a walk up and down Grant Avenue with Brett McDougall, Norwood’s informal ambassador, to refresh my Norwood knowledge. We started our tour at Loof Coffee.

Loof Coffee in Norwood
Outside Loof Coffee, on Iris Road near the corner of Grant Avenue, on a Sunday morning.

Breakfast at Loof Coffee

Loof Coffee has everything a great coffee shop should have: bright and cheerful atmosphere, friendly service, tables full of locals, dogs, delicious coffee beans roasted in Joburg, and nice food. I loved everything about it.

The busy counter filled with delicious-looking pastries and cakes.
Friendly (and very handsome) barista.
Cortado from Loof Coffee
My cortado.
Breakfast at Loof Coffee: Smashed avo on toast with poached egg.
Breakfast: Smashed avo on toast with poached eggs.

Basically Loof is perfect. If I lived in Norwood I’d probably go there every day.

What’s a Loof?

I actually met Loof Coffee’s owner during my breakfast but I forgot to ask him how Loof Coffee got its name. I googled the word just now and found some interesting definitions.

From Merriam-Webster: “chiefly Scottish**:**the palm of the hand”

From Urban Dictionary: “Fool backwards. You say loof because it sounds a lot better than fool. But, it basically means the same; that the person being CALLED a loof is an idiot.”

I kinda hope it’s second definition but neither one really makes sense for a coffee shop. Hopefully someone will chime in here and solve the mystery.

UPDATE: A reader just informed me that loof means “praise” in Afrikaans. Praise coffee! Amen.

Outside Loof Coffee, where every cup matters.
Loof Coffee, where every cup matters.

Loof Coffee is at 85 Iris Road, Norwood. Stay tuned for more blog posts about other cool places in Norwood.


Read More


Sunday Morning at 44 Stanley Avenue

How have I never blogged about 44 Stanley Avenue, the coolest shopping and dining complex in Joburg, which is only five minutes from my house?

44 Stanley sign surrounded by trees
The entrance to 44 Stanley Avenue.

I guess it’s wrong to say I’ve never blogged about 44 Stanley; I’ve mentioned it countless times over the years (see here and here) when writing about specific restaurants or shops that are there. But I’ve never written a dedicated post about 44 Stanley as a destination and it’s about time I did – especially now, with the holidays upon us.

Photos From Braamfontein's Indwe Park

I’ve been dreadfully uninspired lately, struggling to think of anything I want to blog about despite having a long list of great ideas (many of which you, my readers, provided in September). I’m finding it hard to feel positive about life at the moment. But on Saturday Thorsten and I got the chance to visit Indwe Park, an indigenous garden and sculpture park in Braamfontein, and I knew I had my topic for today.